• DIEGO CRUZ FERNANDEZ - CREATIVE PROBLEM SOLVER - DIEGO CRUZ FERNANDEZ - MULTIDISCIPLINARY ARTIST - DIEGO CRUZ FERNANDEZ - VISUAL STORYTELLER - DIEGO CRUZ FERNANDEZ -

  • DIEGO CRUZ FERNANDEZ - CREATIVE PROBLEM SOLVER - DIEGO CRUZ FERNANDEZ - MULTIDISCIPLINARY ARTIST - DIEGO CRUZ FERNANDEZ - VISUAL STORYTELLER - DIEGO CRUZ FERNANDEZ -

THE BURGESS INSTITUTE FOR ENTREPRENEURSHIP & INNOVATION

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[2024]

THE BURGESS INSTITUTE FOR ENTREPRENEURSHIP & INNOVATION

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[2024]

ART DIRECTION

ART DIRECTION

COPYWRTING

COPYWRITING

CONTENT CREATION

CONTENT CREATION

CREATIVE STRATEGY

CREATIVE STRATEGY

GRAPHIC DESIGN

GRAPHIC DESIGN

VIDEO EDITING

VIDEO EDITING

SUMMARY

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The Burgess Institute empowers students to learn entrepreneurship through action by providing global mentors, courses, seed funding, entrepreneurship competitions, student organizations, resources, and campus-wide co-working spaces at Michigan Statue University. I led the content strategy and production for social campaigns aimed at student entrepreneurs. I created animations, short-form video, and graphics for initiatives like Innovate State, The Entrepreneurial Minute, and Give Green Day—driving over 200K impressions and boosting event attendance by 25%.

SUMMARY

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The Burgess Institute empowers students to learn entrepreneurship through action by providing global mentors, courses, seed funding, entrepreneurship competitions, student organizations, resources, and campus-wide co-working spaces at Michigan Statue University. I led the content strategy and production for social campaigns aimed at student entrepreneurs. I created animations, short-form video, and graphics for initiatives like Innovate State, The Entrepreneurial Minute, and Give Green Day—driving over 200K impressions and boosting event attendance by 25%.

RESULTS

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30% increase in student enrollment YoY

25% event attendance lift 

120% engagement lift across 4 channels 

200k+ impressions 

RESULTS

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30% increase in student enrollment YoY

25% event attendance lift 

120% engagement lift across 4 channels 

200k+ impressions 

TOOLING

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Adobe Premiere Pro

Adobe After Effects

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Sitecore

Google Analytics

R Studio

TOOLING

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Adobe Premiere Pro

Adobe After Effects

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Sitecore

Google Analytics

R Studio

GRAPHIC ASSETS

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GRAPHIC ASSETS

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VIDEO ASSETS

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VIDEO ASSETS

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