• DIEGO CRUZ FERNANDEZ - CREATIVE PROBLEM SOLVER - DIEGO CRUZ FERNANDEZ - MULTIDISCIPLINARY ARTIST - DIEGO CRUZ FERNANDEZ - VISUAL STORYTELLER - DIEGO CRUZ FERNANDEZ - BRAND STRATEGIST -

  • DIEGO CRUZ FERNANDEZ - CREATIVE PROBLEM SOLVER - DIEGO CRUZ FERNANDEZ - MULTIDISCIPLINARY ARTIST - DIEGO CRUZ FERNANDEZ - VISUAL STORYTELLER - DIEGO CRUZ FERNANDEZ - BRAND STRATEGIST -

THE BURGESS INSTITUTE FOR ENTREPRENEURSHIP & INNOVATION

[2024]

THE BURGESS INSTITUTE FOR ENTREPRENEURSHIP & INNOVATION

[2024]

CREATIVE STRATEGY

CREATIVE STRATEGY

CONTENT CREATION

CONTENT CREATION

COPYWRTING

COPYWRITING

ART DIRECTION

ART DIRECTION

GRAPHIC DESIGN

GRAPHIC DESIGN

VIDEO EDITING

VIDEO EDITING

SUMMARY

The Burgess Institute empowers students to learn entrepreneurship through action by providing global mentors, courses, seed funding, entrepreneurship competitions, student organizations, resources, and campus-wide co-working spaces at Michigan Statue University. I led the content strategy and production for social campaigns aimed at student entrepreneurs. I created animations, short-form video, and graphics for initiatives like Innovate State, The Entrepreneurial Minute, and Give Green Day—driving over 200K impressions and boosting event attendance by 25%.

SUMMARY

The Burgess Institute empowers students to learn entrepreneurship through action by providing global mentors, courses, seed funding, entrepreneurship competitions, student organizations, resources, and campus-wide co-working spaces at Michigan Statue University. I led the content strategy and production for social campaigns aimed at student entrepreneurs. I created animations, short-form video, and graphics for initiatives like Innovate State, The Entrepreneurial Minute, and Give Green Day—driving over 200K impressions and boosting event attendance by 25%.

RESULTS

30% increase in student enrollment YoY

25% event attendance lift 

120% engagement lift across 4 channels 

200k+ impressions 

RESULTS

30% increase in student enrollment YoY

25% event attendance lift 

120% engagement lift across 4 channels 

200k+ impressions 

TOOLING

Adobe Premiere Pro

Adobe After Effects

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Sitecore

Google Analytics

R Studio

TOOLING

Adobe Premiere Pro

Adobe After Effects

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Sitecore

Google Analytics

R Studio

GRAPHIC ASSETS

GRAPHIC ASSETS

VIDEO ASSETS

VIDEO ASSETS