DIEGO CRUZ FERNANDEZ - CREATIVE PROBLEM SOLVER - DIEGO CRUZ FERNANDEZ - MULTIDISCIPLINARY ARTIST - DIEGO CRUZ FERNANDEZ - VISUAL STORYTELLER - DIEGO CRUZ FERNANDEZ - BRAND STRATEGIST -
DIEGO CRUZ FERNANDEZ - CREATIVE PROBLEM SOLVER - DIEGO CRUZ FERNANDEZ - MULTIDISCIPLINARY ARTIST - DIEGO CRUZ FERNANDEZ - VISUAL STORYTELLER - DIEGO CRUZ FERNANDEZ - BRAND STRATEGIST -
CREATIVE STRATEGY
CREATIVE STRATEGY
CONTENT CREATION
CONTENT CREATION
COPYWRTING
COPYWRITING
ART DIRECTION
ART DIRECTION
GRAPHIC DESIGN
GRAPHIC DESIGN
VIDEO EDITING
VIDEO EDITING
SUMMARY
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The Burgess Institute empowers students to learn entrepreneurship through action by providing global mentors, courses, seed funding, entrepreneurship competitions, student organizations, resources, and campus-wide co-working spaces at Michigan Statue University. I led the content strategy and production for social campaigns aimed at student entrepreneurs. I created animations, short-form video, and graphics for initiatives like Innovate State, The Entrepreneurial Minute, and Give Green Day—driving over 200K impressions and boosting event attendance by 25%.
SUMMARY
—
The Burgess Institute empowers students to learn entrepreneurship through action by providing global mentors, courses, seed funding, entrepreneurship competitions, student organizations, resources, and campus-wide co-working spaces at Michigan Statue University. I led the content strategy and production for social campaigns aimed at student entrepreneurs. I created animations, short-form video, and graphics for initiatives like Innovate State, The Entrepreneurial Minute, and Give Green Day—driving over 200K impressions and boosting event attendance by 25%.
RESULTS
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30% increase in student enrollment YoY
25% event attendance lift
120% engagement lift across 4 channels
200k+ impressions
RESULTS
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30% increase in student enrollment YoY
25% event attendance lift
120% engagement lift across 4 channels
200k+ impressions
TOOLING
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Adobe Premiere Pro
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Sitecore
Google Analytics
R Studio
TOOLING
—
Adobe Premiere Pro
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Sitecore
Google Analytics
R Studio
GRAPHIC ASSETS
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GRAPHIC ASSETS
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VIDEO ASSETS
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VIDEO ASSETS
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