DIEGO CRUZ FERNANDEZ - CREATIVE PROBLEM SOLVER - DIEGO CRUZ FERNANDEZ - MULTIDISCIPLINARY ARTIST - DIEGO CRUZ FERNANDEZ - VISUAL STORYTELLER - DIEGO CRUZ FERNANDEZ - BRAND STRATEGIST -
DIEGO CRUZ FERNANDEZ - CREATIVE PROBLEM SOLVER - DIEGO CRUZ FERNANDEZ - MULTIDISCIPLINARY ARTIST - DIEGO CRUZ FERNANDEZ - VISUAL STORYTELLER - DIEGO CRUZ FERNANDEZ - BRAND STRATEGIST -
DIEGO CRUZ FERNANDEZ - CREATIVE PROBLEM SOLVER - DIEGO CRUZ FERNANDEZ - MULTIDISCIPLINARY ARTIST - DIEGO CRUZ FERNANDEZ - VISUAL STORYTELLER - DIEGO CRUZ FERNANDEZ - BRAND STRATEGIST -
CREATIVE DIRECTION
CREATIVE DIRECTION
GRAPHIC DESIGN
GRAPHIC DESIGN
BRAND STRATEGY
BRAND STRATEGY
CONTENT CREATION
CONTENT CREATION
PAID SOCIAL
PAID SOCIAL
UI/UX DESIGN
UI/UX DESIGN
COPYWRITING
COPYWRITING
SUMMARY
—
Pure Rush, a family-owned performance sunglasses brand, sought to rebrand and expand their reach in a saturated market. With a loyal local fan base, they aimed to attract young athletes and launch paid social campaigns. To achieve this, we developed the tagline "Feel the Rush," crafting a suite of assets showcasing athletes immersed in their sports. These assets updated the brand's website and fueled a Meta Ads campaign.
SUMMARY
—
Pure Rush, a family-owned performance sunglasses brand, sought to rebrand and expand their reach in a saturated market. With a loyal local fan base, they aimed to attract young athletes and launch paid social campaigns. To achieve this, we developed the tagline "Feel the Rush," crafting a suite of assets showcasing athletes immersed in their sports. These assets updated the brand's website and fueled a Meta Ads campaign.
RESULTS
—
27% increase in sales
200% growth in website traffic
Over 200,000 impressions across campaign assets
2.86% average click-through rate (CTR)
$0.55 cost per click (CPC)
RESULTS
—
27% increase in sales
200% growth in website traffic
Over 200,000 impressions across campaign assets
2.86% average click-through rate (CTR)
$0.55 cost per click (CPC)
TOOLING
—
Adobe Illustrator
Adobe Premiere Pro
Adobe After Effects
Adobe Photoshop
Figma
Meta Ads Manager
TOOLING
—
Adobe Illustrator
Adobe Premiere Pro
Adobe After Effects
Adobe Photoshop
Figma
Meta Ads Manager
GRAPHIC ASSETS
—
GRAPHIC ASSETS
—
VIDEO ASSETS
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VIDEO ASSETS
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BRAINSTORMING
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BRAINSTORMING
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DIEGO CRUZ FERNANDEZ - CREATIVE PROBLEM SOLVER - DIEGO CRUZ FERNANDEZ - MULTIDISCIPLINARY ARTIST - DIEGO CRUZ FERNANDEZ - VISUAL STORYTELLER - DIEGO CRUZ FERNANDEZ - BRAND STRATEGIST -
DIEGO CRUZ FERNANDEZ - CREATIVE PROBLEM SOLVER - DIEGO CRUZ FERNANDEZ - MULTIDISCIPLINARY ARTIST - DIEGO CRUZ FERNANDEZ - VISUAL STORYTELLER - DIEGO CRUZ FERNANDEZ - BRAND STRATEGIST -