Zenith Media, New York, NY
Associate Negotiator, Digital Investment
(July 2024 - Present)
Managed over $50M in media inventory across network partners aligning content placements with target audiences
Researched programming opportunities, providing insights to identify cultural touchpoints and strengthen brand alignment
Tracked and analyzed campaign performance, delivering reports with actionable insights to improve future media strategies
Developed a strategic understanding of media investment, budget allocation, and high-level industry problem-solving
DIJO Studios, New York, NY
Co-Founder
(October 2023 - Present)
Co-founded a creative agency specializing in content-driven marketing for startups, creating tailored brand strategies, producing high-performing assets, and launching multi-channel campaigns to drive engagement and revenue growth
Led creative execution for a giveaway campaign for Zolli® Candy, garnering over 2,000 entries, boosting social media engagement by 145%, and generating significant user-generated content (UGC)
Developed and executed a targeted sales campaign for Pure Rush Shades, shooting, designing, A/B testing, and optimizing still and video assets resulting in a 27% increase in sales, a 2.86% click-through rate (CTR) and $0.55 cost per click (CPC)
Burgess Institute for Entrepreneurship & Innovation, East Lansing, MI
Sr. Marketing, Creative Strategy, & Comms Assistant
(May 2021 - May 2024)
Designed graphics for content-driven social media campaigns to drive event attendance and increase student engagement contributing to a 30% increase in student enrollment
Filmed, edited, and animated video content for social and web including Entrepreneurial Minute series, alumni storytelling from Innovate State, and Give Green Day fundraising campaign generating over 200k impressions
Researched correlation between social media engagement and event attendance through regression models in R Studio to enhance targeting leading to a 25% increase in event attendance and 120% increase in engagement across 5 channels
Developed assets optimized for SiteCore-hosted web experiences, building a foundation in UI, UX, and visual design principles
Conducted an SEO audit, optimizing key pages based on keyword research, resulting in enhanced search engine visibility
Produced, sound engineered, and promoted episodes of The Hatchcast entrepreneurship podcast for over 100 weekly listeners
Wunderman Thompson Health, Kansas City, MO (remote)
Strategy Intern
(June 2023 - August 2023)
Constructed and presented UX research proposal for consumer-facing product encompassing analysis of current landscape, identification of research goals, alignment with brand objectives, and creation of research framework for multiple stakeholders
Developed creative briefs for consumer-facing email campaigns, professional-facing banner ads, and point-of-care signage
Facilitated a structured brainstorming session in Miro with creative team, generating concepts for an integrated brand campaign
Executed a competitive review & trade media report, analyzing total spend, share of voice (SOV), & share of market (SOM) of 28 brands and 141 products synthesizing findings to deliver comprehensive insights to client
Synthesized pricing study results using decision-matrix, delivering clear competitive messaging direction to client
Rocket Central, Detroit, MI
Media Planning and Strategy Intern
(May 2022 - August 2022)
Won the 2024 NFL Draft Intern Pitch Competition collaborating with six interns across various disciplines to develop a sweepstakes campaign for the 2024 NFL Draft forming the foundation for Rocket Mortgage’s 2024 NFL Draft activation
Researched and devised three target audience personas and KPIs surrounding the 2024 NFL Draft Sweepstakes
Strategized lead generation strategies and provided critical feedback for Rocket Mortgage’s podcast, Home Made