Zenith Media, New York, NY
Associate Negotiator, Digital Investment
(July 2024 - Present)
Managed over $10M+ in media inventory across network partners ensuring efficient allocation and alignment with client goals
Researched and analyzed programming opportunities, providing data-driven insights to enhance brand alignment
Tracked and analyzed campaign performance, delivering reports with actionable insights to improve future media strategies
Collaborated with internal teams and external partners to refine media plans and respond to real-time shifts in inventory needs
Developed a strategic understanding of media investment, budget allocation, and high-level industry problem-solving
DIJO Studios, New York, NY
Co-Founder
(October 2023 - Present)
Co-founded a creative agency specializing in content-driven marketing for startups, creating tailored brand strategies, producing high-performing assets, and launching multi-channel campaigns to drive engagement and revenue growth
Executed giveaway campaign for Zolli Candy, garnering over 2,000 entries, boosting social media engagement by 145%, and generating significant user-generated content (UGC)
Developed and executed a targeted sales campaign for Pure Rush Shades, leveraging audience segmentation to create tailored marketing assets, resulting in a 27% increase in sales, a 2.86% average click-through rate (CTR) and $0.55 cost per click (CPC)
Burgess Institute for Entrepreneurship & Innovation, East Lansing, MI
Sr. Marketing, Creative Strategy, & Comms Assistant
(May 2021 - May 2024)
Strategized, developed, and measured performance of content-driven social media marketing campaigns reaching 200K users
Researched correlation between social media engagement and event attendance through regression models in R Studio to enhance targeting leading to a 25% increase in event attendance and 120% increase in engagement across 5 channels
Utilized Adobe Creative Suite to design graphics, create videos, produce podcasts, edit photographs, and format copy
Conducted an SEO audit, optimizing key pages based on keyword research, resulting in enhanced search engine visibility
Produced, sound engineered, and promoted episodes of The Hatchcast entrepreneurship podcast for over 100 weekly listeners
Wunderman Thompson Health, Kansas City, MO (remote)
Strategy Intern
(June 2023 - August 2023)
Executed a competitive review & trade media report, analyzing total spend, share of voice (SOV), & share of market (SOM) of 28 brands and 141 products synthesizing findings to deliver comprehensive insights to client
Constructed and presented UX research proposal for consumer-facing product encompassing analysis of current landscape, identification of research goals, alignment with brand objectives, and creation of research framework for multiple stakeholders
Influenced development of creative briefs for consumer-facing email campaigns, professional-facing banner ads, and a comprehensive creative campaign by providing constructive brief feedback, assisting in copywriting, and facilitating brainstorm sessions using Miro
Synthesized pricing study results using decision-matrix, delivering clear competitive messaging direction to client
Led creative direction for the TikTok Campaign Intern Project, encompassing strategy development, storyboard creation, final asset editing using Premiere Pro
Rocket Central, Detroit, MI
Media Planning and Strategy Intern
(May 2022 - August 2022)
Won the 2024 NFL Draft Intern Pitch Competition collaborating with six interns across various disciplines to develop a sweepstakes campaign for the 2024 NFL Draft forming the foundation for Rocket Mortgage’s 2024 NFL Draft activation
Researched and devised three target audience personas and KPIs surrounding the 2024 NFL Draft Sweepstakes
Strategized lead generation strategies and provided critical feedback for Rocket Mortgage’s podcast, Home Made
Engaged in daily decision-making meetings surrounding media spend, and allocation, and channel mix
Presented on decision-making to Media Team to enhance team performance through researched methodologies