SUMMARY

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I produced and led the art direction for Scary World Theory, a short film, guiding its branding and marketing strategy. I developed the visual identity—color palette, typography, and logo—and created social content including crew highlights and campaign graphics. I launched and managed a Seed&Spark fundraising campaign, crafting incentive tiers and raising $2,743. During production, I shot and edited a behind-the-scenes documentary, The Making of Scary World Theory, to support film festival submissions and promotional content.