DIEGO CRUZ FERNANDEZ - CREATIVE PROBLEM SOLVER - DIEGO CRUZ FERNANDEZ - MULTIDISCIPLINARY ARTIST - DIEGO CRUZ FERNANDEZ - VISUAL STORYTELLER - DIEGO CRUZ FERNANDEZ -
DIEGO CRUZ FERNANDEZ - CREATIVE PROBLEM SOLVER - DIEGO CRUZ FERNANDEZ - MULTIDISCIPLINARY ARTIST - DIEGO CRUZ FERNANDEZ - VISUAL STORYTELLER - DIEGO CRUZ FERNANDEZ -
ZOLLI CANDY
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[2024]
ZOLLI CANDY
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[2024]
ART DIRECTION
ART DIRECTION
BRAND STRATEGY
BRAND STRATEGY
COPYWRITING
COPYWRITING
CONTENT CREATION
CONTENT CREATION
GRAPHIC DESIGN
GRAPHIC DESIGN
SOCIAL MEDIA MANAGEMENT
SOCIAL MEDIA MANAGEMENT
SUMMARY
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Zolli Candy, a leading sugar-free candy brand, is renowned for its top-selling lollipops on Amazon and availability in over 25,000 stores. Despite its success, the brand faced low audience engagement and needed a campaign that revitalized their brand image with a clear call-to-action. To address this, I developed a summer sweepstakes featuring a new brand mascot designed to drive user generated content, engaging health-conscious millennial moms who prioritize dental-friendly products for their kids.
SUMMARY
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Zolli Candy, a leading sugar-free candy brand, is renowned for its top-selling lollipops on Amazon and availability in over 25,000 stores. Despite its success, the brand faced low audience engagement and needed a campaign that revitalized their brand image with a clear call-to-action. To address this, I developed a summer sweepstakes featuring a new brand mascot designed to drive user generated content, engaging health-conscious millennial moms who prioritize dental-friendly products for their kids.
RESULTS
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70% increase in website traffic
145% boost in social media engagement
300% growth in campaign reach
Over 2,000 sweepstakes entries
Significant user-generated content (UGC) creation
RESULTS
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70% increase in website traffic
145% boost in social media engagement
300% growth in campaign reach
Over 2,000 sweepstakes entries
Significant user-generated content (UGC) creation
TOOLING
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Adobe Illustrator
Adobe Premiere Pro
Adobe After Effects
Adobe Photoshop
TOOLING
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Adobe Illustrator
Adobe Premiere Pro
Adobe After Effects
Adobe Photoshop
GRAPHIC ASSETS
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GRAPHIC ASSETS
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VIDEO ASSETS
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VIDEO ASSETS
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UGC GENERATION
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Fan submissions into the sweepstakes
UGC GENERATION
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Fan submissions into the sweepstakes
BRAINSTORMING
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BRAINSTORMING
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